MY APPROACH

From complex problems
to clear product direction.

I connect customer needs, business priorities, and technical constraints to help teams decide what to build—and carry that direction through delivery and learning.

Illustration of a travel design workspace connecting sketches, wireframes, AI guidance, and mobile and tablet interfaces — FROM EXPLORATION TO EXPERIENCE · Illustrative design journey

MY APPROACH

Four responsibilities I return to.

These overlap throughout the work. The next step depends on what we need to learn or resolve.

Frame the right problem

Connect customer friction to the business priority. Clarify what matters, what is uncertain, and what the team can realistically change.

Upgather: fragmented event operations shaped a focus on priorities, readiness, and the next action.

Make deliberate choices

Make alternatives and constraints visible. Choose a focused direction, and be explicit about what remains outside its scope.

American Airlines: explore contextual guidance while keeping live recovery actions a future opportunity.

Align the team and deliver

Connect product direction to interaction details. Work with Product and Engineering through shared patterns, specifications, and implementation review.

Upgather: Figma, Storybook, prototypes, and visual QA connected design intent with engineering work.

Measure and adapt

Use evidence to revisit decisions. Separate what the work demonstrates from what still needs validation, then define the next useful check.

Webex: task success, control findability, and time to join provide a proposed validation focus.

A DECISION IN PRACTICE · UPGATHER

Make the next action visible.

As Principal Product Designer, I connected product direction with detailed workflows, reusable patterns, and implementation support.

What I observed: Project materials described event work spread across tools, inconsistent patterns, and limited visibility into what needed attention.
What I prioritized: A workspace that brings My Work, task status, event readiness, and contextual actions into view.
The trade-off: Keep the current product view and interactive prototype distinct from the North Star vision. Personalization and AI assistance remain future directions.
How I aligned delivery: Partnered with Product, Engineering, Data / AI, Content, and business stakeholders; used prototypes, shared components, and implementation QA to carry decisions into detail.
What the evidence supports: Workflow designs, a prototype, and implementation reviews. Launch, adoption, and task-time results are not available in the project record.

Explore the Upgather story ↗

SELECTED DESIGN EVIDENCE