“He was able to take sometimes vague direction from senior leadership and turn it into beautiful and elegant solutions that achieved business objectives…”
Staff / Principal Product Design · 27+ years
Human insight.
Built into every experience.
I connect research, product strategy, AI, design, and engineering to make complex B2B and B2C experiences feel clear, useful, and human.
MY APPROACH TO AI
Designing AI people can understand and control.
I connect interaction design, governance UX, and design engineering—making AI behavior, permissions, privacy, and human oversight clear.
Selected Work
A selection of work spanning AI product strategy, enterprise platforms, consumer experiences, and technical execution.
PortfolioMaking Insurance Shopping Feel Simpler.
A conversational assistant that helps customers explore coverage, scan their license, and get an auto insurance quote.
Conversational AI · Interaction design
PortfolioDesigning the digital experience behind the game.
Led product design for a connected venue platform bringing live content, digital signage, and mobile experiences together across large-scale stadium and entertainment environments.
Product Leadership · Enterprise UX
PortfolioDesigning Better Listening Experiences.
Original product design across playback, navigation, Now Playing, Up Next, research, prototypes, and reusable design foundations.
Product design & Design Engineer
ConceptA connected journey. A clearer next step.
An independent travel concept connecting trip context and a scripted AI companion, with a focused experience story and proposed validation plan.
AI experience · Travel journey
LinkedIn recommendations
What collaborators remember.
“Terry has a remarkable ability to transform complex ideas into user-friendly, aesthetically pleasing designs.”
“It has been a pleasure to work with Terry on several projects. His attention to detail and team-oriented approach separates him from others in his industry.”
“Terry has always been great to work with, flexible, diligent, creative, and effective at getting the job done no matter the circumstance. He brings a fantastic set of skills across technology, sports, and creative work.”
“Terry has been a great asset these last couple of years, giving our Stadium Vision solution feature-rich added value. His professionalism, can-do attitude, and technical skill help him deliver great service to our internal teams. Collaboration is key with these ongoing projects, and Terry excels in that area.”
“Terry blends a unique combination of technical know-how and creativity. When I need special content with data integrations or someone to discuss and execute an innovative project, he always comes through. He has been invaluable to my digital signage implementation.”
For nearly 30 years, I've helped turn complex ideas into products people actually enjoy using. From Apple and Cisco to State Farm, I've led design, worked alongside great teams, and stayed hands-on in bringing ideas to life.
Today, I’m focused on AI, product innovation, and making technology feel more human.