“He was able to take sometimes vague direction from senior leadership and turn it into beautiful and elegant solutions that achieved business objectives…”
Staff / Principal Product Design · 27+ years
Human insight.
Built into every experience.
I turn complex problems into products people can use with confidence. From experiences to enterprise platforms and consumer apps, I bring research, strategy, and design into working code—and carry the details through to launch.
- AI Product Design
- Design Systems
- Design Engineering
- Enterprise & Consumer
Selected work
Real work. Real impact.
Product experiences across enterprise platforms, consumer products, AI, and design engineering.
AI + insuranceState Farm
AI-guided shopping and claims, with a clear human handoff.
Fintech · AI agentsNeuroTrade
Portfolio insights and trading workflows built around human control.
Connected venuesCisco Vision
Connecting venue operations, digital signage, and the fan experience.
Consumer productApple Music
Thoughtful discovery, navigation, and playback.
My approach
From insight to real experience.
Research, product strategy, human–AI interaction, and engineering—from first insight to delivery.
Understand people, problems, and opportunity.
Shape useful AI with clear human control.
Prototype, test, and partner with engineering.
Turn proven patterns into reusable systems.
Connect design to delivery, then keep learning.
Research, craft & execution
Practical design for real-world impact.
A human-centered approach connecting strategy, design, AI, and delivery.
LinkedIn recommendations
What collaborators remember.
“Terry has a remarkable ability to transform complex ideas into user-friendly, aesthetically pleasing designs.”
“It has been a pleasure to work with Terry on several projects. His attention to detail and team-oriented approach separates him from others in his industry.”
“Terry has always been great to work with, flexible, diligent, creative, and effective at getting the job done no matter the circumstance. He brings a fantastic set of skills across technology, sports, and creative work.”
“Terry has been a great asset these last couple of years, giving our Stadium Vision solution feature-rich added value. His professionalism, can-do attitude, and technical skill help him deliver great service to our internal teams. Collaboration is key with these ongoing projects, and Terry excels in that area.”
“Terry blends a unique combination of technical know-how and creativity. When I need special content with data integrations or someone to discuss and execute an innovative project, he always comes through. He has been invaluable to my digital signage implementation.”
About Terry
Strategy in mind.
Craft in hand.
At U.S. Bank Stadium
For nearly 30 years, I've helped turn complex ideas into products people actually enjoy using. From Apple and Cisco to State Farm, I've led design, worked alongside great teams, and stayed hands-on in bringing ideas to life.
Today, I’m focused on AI, product innovation, and making technology feel more human.