Years designing products
Across technology, enterprise, entertainment, financial services, and AI.
About Terry Germany
From MS-DOS to Agentic AI. Still Designing What’s Next.
Nearly 30 years of turning emerging technology into meaningful human experiences. I’m Terry Germany—a product design and experience leader connecting strategy, research, and hands-on design.
Explore my story
Stadiums connected
Helped shape CiscoVision’s connected venue experiences.
Experience leadership
Conversational assistance, personalization, agentic concepts, and enterprise platforms.
Hands-on execution
Figma, design systems, technical prototypes, React, and front-end workflows.
How I lead & build
Strategy in mind. Hands on the product.
I connect product direction, human-centered AI, and technical execution—helping teams move from complex problems to useful experiences.
Connect vision to execution.
I align teams around customer needs and turn complex business requirements into clear product priorities through research-informed direction and cross-functional leadership.
Make intelligent experiences understandable.
I shape conversational, personalized, and contextual experiences that help people get answers, make decisions, and act with confidence, trust, and control.
Take ideas into working experiences.
I stay hands-on across interaction design, Figma libraries and design systems, React implementation, and technical prototyping—connecting design intent to the product teams build.
The journey
From Early Computing to Intelligent Experiences
Across my career, I’ve worked where product design, emerging technology, and real-world scale meet. The through line is helping people navigate complexity with confidence.
Different technologies.The same human focus.
Early 1990s
Where It Began
MS-DOS. Amiga. A curiosity about what computers could become.
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I started by building games for early personal computers, exploring interaction before UX became a mainstream discipline. Those early experiments taught me to think about how people discover, learn, and engage with technology.
Game development · Early interaction design
2000s
Building at Scale
From an early Cisco business unit to connected experiences across more than 300 stadiums.
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In the mid-2000s, I joined a new Cisco business unit as its third employee and led product design from beta through deployment. Working alongside engineers at venues including Yankee Stadium, Cowboys Stadium, and Staples Center, I helped shape CiscoVision and how fans experience live sports and entertainment.
CiscoVision · Product leadership · Connected venues
2010s
Designing Across Ecosystems
Led cross-platform experiences for Apple, Google, Cisco, and Intel across consumer and enterprise products.
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Over the years, I’ve designed and led experiences for Apple, Google, Cisco, Intel, and organizations across financial services, healthcare, public sector, entertainment, and enterprise technology. From connected stadiums to mobile ecosystems, my focus remained the same: turning complex challenges into meaningful human experiences.
Consumer + enterprise · Cross-platform design
2020s
Intelligence Enters the Experience
Led AI strategy, research, and prototyping for State Farm experiences—from conversational insurance to digital assistance.
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At Apple, I contributed to Apple Intelligence experiences and scalable design systems. At Google, I worked on Gemini-related experiences. At State Farm, I led AI experience strategy, UX research, and prototyping across conversational insurance, personalization, and digital assistance. I also helped shape platforms such as Upgather, connecting enterprise workflows, AI-assisted experiences, and scalable design systems across B2B and B2C products.
AI strategy · Research · Design systems · SaaS
Today → What’s Next
Human + AI
Designing contextual, adaptive experiences that help people make decisions and take action.
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Today, I lead with curiosity and connect strategy with execution. My focus is the next evolution of human–AI interaction: contextual, personalized, predictive, and agentic experiences that help people make decisions and take action.
Contextual intelligence · Agentic workflows · Human control
The through line
What Drives Me
I believe great design starts with understanding people, challenging assumptions, and connecting technology with human needs. The goal is to build experiences that make a real difference.
Understand people.
Start with their needs, questions, and the moments that matter.
Make complexity clear.
Turn complex systems into experiences that feel intuitive and human.
Connect vision to execution.
Bring strategy, research, design, and engineering together to move ideas forward.
Beyond the Pixels
Designer by trade.
Papa-T by heart.
Outside of design, my favorite roles are husband, dad, and Papa-T to my two amazing grandsons. Family keeps me grounded, fuels my curiosity, and reminds me why creating experiences that make people's lives better matters.
When I'm not exploring AI, building something new, or sketching my next big idea, you'll probably find me spending time with family, enjoying the outdoors, or taking my Jeep off-road through the mountains with my daughter.
After nearly three decades in technology and design, one thing remains constant: the best ideas start with people, not pixels.
LinkedIn recommendations
Thoughtful collaboration leaves a mark.
“He was able to take sometimes vague direction from senior leadership and turn it into beautiful and elegant solutions that achieved business objectives…”
“Terry has a remarkable ability to transform complex ideas into user-friendly, aesthetically pleasing designs.”
“It has been a pleasure to work with Terry on several projects. His attention to detail and team-oriented approach separates him from others in his industry.”
“Terry has always been great to work with, flexible, diligent, creative, and effective at getting the job done no matter the circumstance. He brings a fantastic set of skills across technology, sports, and creative work.”
“Terry has been a great asset these last couple of years, giving our Stadium Vision solution feature-rich added value. His professionalism, can-do attitude, and technical skill help him deliver great service to our internal teams. Collaboration is key with these ongoing projects, and Terry excels in that area.”
“Terry blends a unique combination of technical know-how and creativity. When I need special content with data integrations or someone to discuss and execute an innovative project, he always comes through. He has been invaluable to my digital signage implementation.”