About Terry Germany
Nearly 30 years of turning emerging technology into meaningful human experiences. I’m Terry Germany—a product design and experience leader connecting strategy, research, and hands-on design.
Explore my story
The journey
Across my career, I’ve worked where product design, emerging technology, and real-world scale meet. The through line is helping people navigate complexity with confidence.
Different technologies.Early 1990s
MS-DOS. Amiga. A curiosity about what computers could become.
I started by building games for early personal computers, exploring interaction before UX became a mainstream discipline. Those early experiments taught me to think about how people discover, learn, and engage with technology.
Game development · Early interaction design
2000s
From an early Cisco business unit to connected experiences across more than 300 stadiums.
In the mid-2000s, I joined a new Cisco business unit as its third employee and led product design from beta through deployment. Working alongside engineers at venues including Yankee Stadium, Cowboys Stadium, and Staples Center, I helped shape CiscoVision and how fans experience live sports and entertainment.
CiscoVision · Product leadership · Connected venues
2010s
Led cross-platform experiences for Apple, Google, Cisco, and Intel across consumer and enterprise products.
Over the years, I’ve designed and led experiences for Apple, Google, Cisco, Intel, and organizations across financial services, healthcare, public sector, entertainment, and enterprise technology. From connected stadiums to mobile ecosystems, my focus remained the same: turning complex challenges into meaningful human experiences.
Consumer + enterprise · Cross-platform design
2020s
Led AI strategy, research, and prototyping for State Farm experiences—from conversational insurance to digital assistance.
At Apple, I contributed to Apple Intelligence experiences and scalable design systems. At Google, I worked on Gemini-related experiences. At State Farm, I led AI experience strategy, UX research, and prototyping across conversational insurance, personalization, and digital assistance. I also helped shape platforms such as Upgather, connecting enterprise workflows, AI-assisted experiences, and scalable design systems across B2B and B2C products.
AI strategy · Research · Design systems · SaaS
Today → What’s Next
Designing contextual, adaptive experiences that help people make decisions and take action.
Today, I lead with curiosity and connect strategy with execution. My focus is the next evolution of human–AI interaction: contextual, personalized, predictive, and agentic experiences that help people make decisions and take action.
Contextual intelligence · Agentic workflows · Human control
The through line
I believe great design starts with understanding people, challenging assumptions, and connecting technology with human needs. The goal is to build experiences that make a real difference.
Start with their needs, questions, and the moments that matter.
Turn complex systems into experiences that feel intuitive and human.
Bring strategy, research, design, and engineering together to move ideas forward.
The next chapter is about making AI useful, understandable, and firmly in people’s hands.
Keep the conversation going
Exploring an opportunity in AI product design, experience strategy, or UX leadership? Let’s talk about the challenges you’re working on.