Make a complex choice easier.
Translate unfamiliar information into guidance people can understand and act on.
State FarmHUMAN-CENTERED AI · PRODUCT DESIGN
Design AI around people.
Keep humans involved.
EXPERIENCE STRATEGYHUMAN + AI INTERACTIONPROTOTYPINGPortfolio concepts and product explorations
01 / APPROACH
Start with the person.
Then decide where AI helps.
Across insurance, finance, learning, health, and operations, I explore where intelligent systems can reduce effort without taking people out of the experience.
I define the human need first, then shape the system’s role, boundaries, feedback, and handoff. Prototypes help test whether people can understand what the AI did and decide what happens next.
See the projectsGuidance that feels personalState Farm · interactive concept
02 / HUMAN CONTROL
Make every next step feel clear.
Automation is most useful when people can see what the system is doing and choose how to respond. I design for visible status, understandable options, and room to review or change direction.
In NeuroTrade, that means bringing agent activity, performance, and controls into the same experience—so automation stays approachable and in the user’s hands.
Explore NeuroTradeAutomation with visibilityNeuroTrade · product concept
AI PRODUCT WORK
A human point of view,
across different systems.
Explore AI-related product work across guidance, personalization, learning, health, finance, and operations. Each project page explains its scope and maturity.
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CONVERSATIONAL ASSISTANCE
State Farm
A guided path through coverage, questions, and the next step.AGENTIC FINANCE
NeuroTrade
Trading agents and portfolio tools designed around user control.PERSONALIZED LEARNING
Universal Tutor
An AI learning companion shaped around each learner.HEALTH & WELLNESS
Ada
A considered mobile experience for everyday wellbeing.PERSONALIZED GUIDANCE
State Farm · Returning customers
Help customers resume a quote with relevant context and clear choices.CONVERSATIONAL AI
AI Tax Attorney
An exploratory assistant for navigating complex tax-credit questions and next steps.INTELLIGENT WORKFLOWS
Innovation Refunds
Product exploration for making tax-credit workflows easier to understand and complete.CONVERSATIONAL EXPERIENCE
TCU · Riff Ram
A game-day companion concept connecting fans with venue information and useful answers.AI OPERATIONS CONCEPT
SmartMoving CRM
A conversational AI concept for supporting everyday moving-business operations.Project pages distinguish delivered work, explorations, and illustrative concepts.
03 / DESIGN OPPORTUNITIES
Useful in the moments that matter.
Different contexts call for different kinds of intelligence. The experience should make the value clear and keep the person’s goal in focus.
Adapt to the individual.
Shape learning and wellbeing around a person’s needs, context, and progress.
Universal TutorKeep automation understandable.
Make agent activity and user controls visible in complex product experiences.
NeuroTrade04 / DESIGN PRINCIPLES
Built around the person using the system.
A few principles guide how I explore AI-enabled experiences.
Be clear about what is happening
Use plain language, useful status, and expectations people can follow.
Give people a meaningful choice
Make it easy to review, adjust, continue, or ask for help.
Keep a person in the experience
Design for human judgment when context or confidence matters.
Respect the person’s context
Make the experience feel relevant without obscuring how it works.
DESIGN CHECKEXPERIENCE QUALITY
Human-centeredClear at every step
System state is visible Choices are understandable People can stay in control
Principles for exploring responsible, understandable product experiences.