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AUDI · CONNECTED RETAIL EXPERIENCE

A considered EV journey, from phone to showroom.

Mobile and kiosk concepts that help shoppers explore Audi electric vehicles, shape a build, and carry their choices into the showroom.

Automotive UXMobile + kioskInteractive signage
Explore the design approach
AUDI EV · CONNECTED RETAIL CONCEPT · SELECT TO ENLARGE
CLIENTAudi
PROJECTEV mobile + kiosk signage
MY ROLEEnd-to-end product design
TIMELINE7 months · ongoing updates
TOOLSFigma · FigJam · Miro · Bravo Studio

PROJECT OVERVIEW

Audi UX/UI

Visitors can configure Audi EVs on mobile or kiosk, then create, refine, and save a design in the mobile app.

To bring Audi’s forward-looking brand into the dealership, we designed an interactive display that supports the car-buying journey. Model-specific pages, innovation experiences, and highlighted offers help shoppers explore Audi vehicles and technology wherever they are in their path to purchase.

I partnered with product owners and engineering, using existing brand guidelines to shape an end-to-end experience across mobile and kiosk.

I advocated for the end user throughout the process, building a shared understanding of their needs and the critical problems to solve.

01 / USER LENSES

One experience. Two places to explore.

These are design lenses inferred from the project brief—not source-provided or validated research personas.

EARLY-STAGE SHOPPER

The EV explorer

Understand the range and decide which electric model fits their needs.

  • Compare models without losing context
  • See technology and offers in plain language
  • Save a configuration to revisit
01

02 / THE STARTING POINT

Ground the experience in the real shopping journey.

The source describes MVP requirement review, competitive analysis, whiteboarding, and collaboration with product owners and engineering. The original page does not report participant counts or research outcomes.

01Whiteboard explorationSELECT TO ENLARGE
02Kiosk information architectureSELECT TO ENLARGE
03Early screen sketchesSELECT TO ENLARGE
01

Review the MVP

Align the experience to the product requirements and the most important EV-shopping tasks.

02

Study the landscape

Use competitive analysis to understand how automotive experiences present models, features, and offers.

03

Map the journey

Whiteboard the mobile and kiosk flow with product owners and engineering before refining the interface.

03 / LOW-FI EXPLORATION

Sketch the journey before polishing the surface.

Original hand sketches from the source project show early thinking before high-fidelity UI.

01First ideasLOW-FI HAND SKETCH · SELECT TO ENLARGE
02Experience detailLOW-FI HAND SKETCH · SELECT TO ENLARGE

04 / MOBILE + KIOSK EXPERIENCE

Let the shopper move at their own pace.

Explore the design direction through three steps. This interaction is a portfolio walkthrough of the source concepts, not a live Audi product.

DISCOVER · COMPARE

Start with the car, not the form.

Give shoppers a visual way into the Audi EV range, with model-specific information, technology highlights, and current offers close to the vehicle.

01 / 03
EV OVERVIEW · UI CONCEPT · SELECT TO ENLARGE
01EV overview
02Model at night
03Battery details

IN THE SHOWROOM

See the kiosk signage in motion.

The original project includes this interactive-signage demo. Use the player controls to explore the 38-second walkthrough.

AUDI INTERACTIVE SIGNAGE · SOURCE PROJECT DEMO

05 / DESIGN APPROACH

Make each next step feel obvious.

Translate the research and artifacts into a few experience principles that connect mobile exploration to the showroom.

  1. 01

    Lead with exploration

    Introduce the vehicle and its technology visually, then reveal deeper details as the shopper needs them.

  2. 02

    Keep configuration understandable

    Make options and offers easy to scan so shoppers can compare without losing sight of the vehicle they are shaping.

  3. 03

    Preserve the shopper’s progress

    Make a saved build a bridge between independent browsing on mobile and a helpful conversation in the showroom.

  4. 04

    Prototype the handoff

    Use interactive flows and kiosk signage demos to make the cross-device experience tangible for review.

06 / EXPLORATORY CONCEPT

Emotional Artificial Intelligence

The project explored machine-learning methods that use camera signals to estimate demographic cues, such as age range, alongside emotional signals. The demo image documents the research interface and its on-screen estimates; it does not establish a validated or deployed Audi feature.

EMOTION RESEARCH LAB · DEMO CAPTURE · SELECT TO ENLARGE

07 / DATA & SIGNALS

Measure continuity, not just clicks.

The source page provides no usability counts, conversion results, or business outcome metrics. These are proposed evaluation signals—not project results.

01

Build completion

Can shoppers finish a configuration with the information they need?

PROPOSED TASK SIGNAL
02

Save and resume

Can someone return to a saved build on another device or in-store?

PROPOSED CONTINUITY SIGNAL
03

Decision confidence

Can shoppers explain the model and features they selected?

PROPOSED COMPREHENSION SIGNAL

Project facts and artifacts summarized from the original Audi portfolio page opens in a new tab.