Audi electric vehicle showroom with mobile configuration, an AR vehicle assembly visualization, and an interactive kiosk.

Where Digital Meets Driving.

I shaped mobile and kiosk UX to connect vehicle discovery, configuration, and the showroom experience.

Automotive UXMobile + kioskInteractive signage
Explore the design approach

THE CHALLENGE

Connect the journey across screens and spaces.

Connect discovery, configuration, and ownership without making shoppers start over.

  1. 01 / EXPLORE

    Find the right EV.

    Model pages, technology highlights, and offers bring the Audi range into focus.

  2. 02 / CONFIGURE

    Make it your own.

    Explore a configuration on mobile or kiosk, then refine and save it in the app.

  3. 03 / CONTINUE

    Follow the build.

    Explore how AR could make vehicle assembly stages easier to understand.

My role & collaboration

I shaped the mobile and kiosk UX, from journey flows and interface exploration to interactive prototypes. I partnered with product owners and engineering to align the experience with requirements and Audi’s brand guidelines.

Design focus

Build a shared understanding of shopper needs and keep the next step clear across touchpoints.

USER LENSES

One experience. Two places to explore.

Support independent discovery and guided showroom visits.

EARLY-STAGE SHOPPER

The EV explorer

Understand the range and decide which electric model fits their needs.

I conducted live user interviews and moderated usability sessions to understand customer needs, identify friction, and inform design decisions.

  • Compare models without losing context
  • See technology and offers in plain language
  • Save a configuration to revisit
01

EXPLORE THE EXPERIENCE

From first look to watching it take shape.

Choose a step: discover, personalize, or follow the build. Concept preview · no live data.

DISCOVER · COMPARE

Start with the car, not the form.

Give shoppers a visual way into the Audi EV range. I organized model choices, technology highlights, and offers around the vehicle so people can explore without starting with a form. Clear content hierarchy and prominent touch targets make the kiosk easier to scan, while familiar navigation supports independent browsing in the showroom.

01 / 03
EXPLORE AT THE DEALERSHIP · UI CONCEPT · SELECT TO ENLARGE

SHAPING THE DIRECTION

How I shaped the direction.

Align requirements, review the landscape, and map the journey with product and engineering.

01

Review the MVP

Align the experience to the product requirements and the most important EV-shopping tasks.

02

Study the landscape

Use competitive analysis to understand how automotive experiences present models, features, and offers.

03

Map the journey

Whiteboard the mobile and kiosk flow with product owners and engineering before refining the interface.

LOW-FI EXPLORATION

From sketches to connected flows.

Still a little old school: sketch by hand, refine in Figma. Clarity before polish.

01

First ideas

Make the next action clear. These sketches explore screen hierarchy and larger touch targets before committing to detailed UI.

02

Kiosk & Mobile flow

Preserve continuity. The flow connects a saved configuration to mobile through a QR handoff, then maps ownership and recovery paths.

03

AR mobile exploration

Keep the customer in control. The AR exploration includes camera permission, a 3D-viewer alternative, and recovery when a surface cannot be found.

THE SHOWROOM EXPERIENCE

See the kiosk signage in motion.

See vehicle discovery in motion. Explore both showroom videos.

01 / SHOWROOM WALKTHROUGH
02 / SHOWROOM WALKTHROUGH

KEY DESIGN DECISIONS

The decisions behind the experience.

Make discovery intuitive, keep choices connected, and make support easy to find.

  1. 01 / DISCOVERY

    Show the vehicle first.

    Lead with visual exploration, then reveal details as shoppers need them.

    Explore the experience
  2. 02 / CLARITY

    Keep choices in context.

    Pair clear options with a vehicle preview so shoppers can review what they are shaping.

    See the connected flow
  3. 03 / CONTINUITY

    Carry progress forward.

    Connect a saved configuration to mobile and the showroom through a clear handoff.

    Trace the handoff
  4. 04 / COLLABORATION

    Make the direction tangible.

    Use flows and interactive demos to give product and engineering a shared experience to review.

    Watch the showroom demos

VALIDATION & NEXT STEPS

What I would validate next.

Test completion, continuity, and confidence. Proposed measures—not measured results.

01

Build completion

Can shoppers finish a configuration with the information they need?

PROPOSED TASK SIGNAL
02

Save and resume

Can someone return to a saved build on another device or in-store?

PROPOSED CONTINUITY SIGNAL
03

Decision confidence

Can shoppers explain the model and features they selected?

PROPOSED COMPREHENSION SIGNAL