CISCO SPORTS & ENTERTAINMENT SOLUTIONS GROUP
The connected experience behind the game.
I led product design for Cisco Vision, connecting live content, venue displays, and mobile experiences across stadiums.
Explore my roleLead Product DesignerCisco Vision · Cisco Sports & Entertainment Solutions Group
One experience, across a venue.
Large venues coordinate live content, signage, information, and operational controls across many physical and digital touchpoints.
Design direction at platform scale.
I led product design vision and created UX/UI foundations for Cisco Vision and connected mobile experiences.
Make complex workflows usable.
Translate venue and operator needs into configurable workflows that work within demanding technical constraints.
Connected product foundations.
Journeys, interaction patterns, prototypes, enterprise workflows, and reusable interface foundations.
01 / THE VISION
Connecting screens to the live venue.
Cisco Vision brought content management, video distribution, and connected displays into one venue-wide product system. The experience had to make that complexity understandable to the people preparing and operating a live event.
The story centers on the people, workflows, and interfaces around the platform. Cisco's network technologies are shown as product context, not as infrastructure I designed.
02 / MY LEADERSHIP
From product vision to venue experience.
My role connected product intent with interaction design and cross-functional delivery.
I led
Product vision and experience direction
Set design direction, shaped experience strategy, and aligned product and technical partners around the user experience.
I designed
Workflows across the platform
Created journeys, task flows, wireframes, prototypes, web and mobile product experiences, and reusable interface foundations.
I collaborated
With the systems behind the experience
Worked with Product, Engineering, Networking, Systems Architecture, and partners to connect user needs with technical constraints.
03 / CONNECTED PLATFORM ARCHITECTURE
Designing across software, screens, and space.
Explore how people and product layers connect. Select a layer to see its role in the experience.
Venue operations
Venue teams coordinate what needs to happen before, during, and between live events. The interface layer gives operators a place to configure the experience.
Experience-layer view based on Cisco product documentation and the project brief. The mobile connection is shown as adjacent experience scope; exact integration details await original artifacts.
04 / DESIGN PROCESS & DECISIONS
Make complex systems easier to operate.
These design considerations translate the project scope and platform documentation into a clear experience direction. They are portfolio synthesis, not claims about a specific historical decision record.
Keep venue-wide status legible
Make the relationship between central management, venue zones, devices, and screens easier to understand.
Connect content to place and time
Help teams plan, configure, and review content for different locations and event moments.
Plan for connected touchpoints
Consider staff needs on the control surface and fan needs across venue displays and adjacent mobile experiences.
05 / EXPERIENCE IN CONTEXT
Fan-facing experiences across the venue.
From wayfinding and event details to social moments and digital content, these touchpoints bring useful information into the live venue experience.
Fan-facing venue experiences
Digital content wall
A row of large-format screens presents visual content throughout the venue.
Concessions information
Digital menu boards bring event identity and concessions information together.
Interactive display
A large touch display presents a browsable vehicle experience in a public space.
Venue wayfinding
A venue screen surfaces event, location, and visitor information in context.
Fan social wall
A social wall concept brings fan posts and game-night energy onto the venue display.
Game-day weather display
Venue, weather, and event details in one glanceable fan-facing screen concept.
Event matchup display
A bold matchup screen helps set the scene before the game begins.
06 / PLATFORM SCALE & IMPACT
A product shaped by live-event conditions.
Every venue has its own operations, content needs, spaces, and connected endpoints. Cisco's historical platform documentation describes centralized content management, media playback, and delivery over an IP network.
07 / PRODUCT EVOLUTION
From Cisco Vision to VisionEDGE.
The product lineage continued after the original Cisco work. Cisco's documentation notes that Cisco Vision was the newer name for StadiumVision as the platform expanded beyond sports. Wipro now presents VisionEDGE as a later Cisco-Wipro venue offering.
StadiumVision → Cisco Vision
Cisco's product documentation describes the naming transition and the venue content-management system. The exact relationship between these product dates and my engagement will be confirmed against original records.
Wipro VisionEDGE
Wipro's current offering combines Cisco networking products with Wipro services. Current VisionEDGE capabilities are later product context and are not attributed to my historical Cisco work.
Explore Wipro VisionEDGE in a new tab