All WorkTCU · RIFF RAM / PRODUCT DESIGN / Portfolio
Close

A GAME-DAY EXPERIENCE CONCEPT

Bring every fan closer to game day.

A mobile experience concept that builds on TCU’s digital signage relationship to make game day more engaging for fans on campus and following from afar—with live context, social connection, and a conversational AI guide.

Mobile experienceFan engagementConversational AI
Explore the design approach
Three TCU Riff Ram mobile app screens in phone mockups, showing basketball news, favorite teams, and fan navigation
Client
TCU
Project
Riff Ram game-day app
My role
End-to-end product design
Timeline
3 months
Tools
Figma · FigJam · Miro · Bravo Studio

01 / FAN LENSES

One team. Two ways to be there.

These are design lenses to guide the concept, not research participants or validated personas.

Heading to the stadium

The campus regular

Get from campus plans to kickoff with the essentials close at hand.

  • A quick read on kickoff and gates
  • A clear route to venue and event info
  • A place to follow the live game
01

02 / WIREFRAME EXPLORATION

From arrival to the final whistle.

A simple mobile flow keeps the main fan jobs close: know where to go, follow what’s happening, and join the conversation.

01 / ARRIVE · LOW-FI CONCEPT

Game-day home

A focused home view introduces the next game and the most useful ways to plan the day.

01 / 03

Early visual exploration, reconstructed from the project brief. Scores, copy, and interface details are placeholders for layout only.

Hand-drawn low-fidelity sketch exploring a Riff Ram game-day home with stadium context, a campus map, and quick destinations.LOW-FI HAND SKETCH

03 / CONVERSATIONAL AI CONCEPT

A better way to ask, “What’s the plan?”

An optional game-day guide can connect questions to useful next steps—schedule, venue, live game, or fan conversation. It is a proposed design direction, not a feature claim about the current app.

Frog GuideGAME-DAY CONCEPT
●
T

Hey Frog fan. What do you need for game day?

Ask about game day…
CONNECTED MOMENTSPlan → Follow → Share
Ask naturally
Stay in the moment

04 / MY APPROACH

Build from the fan’s next question.

Three months from research and structure through visual design and an interactive prototype.

  1. 01
    DISCOVER

    Understand the game-day context

    Carry forward the existing TCU relationship, map the audiences, and frame the difference between attending in person and following remotely.

    Research · Personas
  2. 02
    DEFINE

    Connect the moments

    Organize scores, event details, social updates, alerts, and campus information into a clear fan journey.

    Sitemap · Experience flow
  3. 03
    DESIGN

    Prototype the useful paths

    Move from low-fi structure to polished mobile screens, then shape an AI conversation concept around real fan questions.

    Wireframes · UI · AI concept
  4. 04
    VALIDATE

    Test task clarity and timing

    Use Bravo Studio and an interactive prototype to evaluate whether fans can find the next useful action quickly.

    Prototype · Usability testing

05 / DATA & VALIDATION

Separate product context from design outcomes.

Public listing details provide context for the existing app. They do not measure this portfolio concept or its impact.

PUBLIC LISTING SNAPSHOT4.5 ★

46 reviews · 5K+ downloads listed on Google Play.

View app listing
EXISTING PRODUCT SIGNALS

What the app brings together

Social stream, scores and stats, play-by-play, and custom notifications, as described in the public app listing.

PROPOSED TEST MEASURES

How I’d validate the concept

  • Time to find kickoff and venue details
  • Success locating a live score or recent play
  • Relevance and usefulness of game-day alerts
  • Task completion across in-person and remote fans

Store listing figures are a public snapshot and may change. No participant counts, usability results, or business outcomes were included in the available project materials.