Independent concept · Travel · Conversational AI
American Airlines AI Experience
Keep trip context close, from planning to arrival. A travel companion that helps people find a useful next step while keeping the traveler in control.
MY CONTRIBUTIONExperience strategy, interaction design, visual exploration & functional prototyping.

01 / Key workflow
A clear sequence, with people in control.
- 01
Plan with context
Explore a destination and sample flight ideas without losing the trip details.
- 02
Find the next step
Ask for guidance that fits planning, the airport, or arrival.
- 03
Review before acting
Keep sample information distinct from official travel details and consequential actions.
02 / Design exploration
Make the interaction visible.
Design artifacts show the intended experience; they do not establish that a client product shipped.
03 / Prototype
Try the travel prototype
Independent interactive concept. Flight information and assistant responses are simulated; no booking is made.
What is ready—and what remains to learn.
Functional prototype available. Traveler comprehension and task outcomes remain to be tested.
04 / Next questions
Test the behavior behind the visual.
- Can travelers find the next useful step for their travel moment?
- Do they recognize sample data and know what needs official confirmation?
- Can they change direction without losing the trip context?
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