COACHING · LEARNING · MOMENTUM

Coaching that keeps moving between sessions.

A mobile coaching experience connecting one-to-one guidance, practical learning, and everyday business momentum.

  • Mobile product design
  • Coaching experience
  • WhatToSay.ai
Explore the experience
ILLŪM mobile app beside a landscape iPhone video playerILLŪM learning app on iPhone with on-demand training, coaching, and live events
Tom Ferry video · ILLŪM-style landscape player concept · Watch on TomFerry.com
My contribution

Research through concept, visualization, and testing—shaping a mobile experience for coaching, learning, and business follow-through.

MethodsUser personasSitemapWireframesHigh-fidelity prototypeHaptics

01 / PRODUCT MODEL

One coaching relationship. A connected set of tools.

The old portfolio describes several capabilities. Here they are grouped by the job they help someone do.

01

COACHING

Get personal guidance.

  • Private one-to-one coaching
  • Personal roadmap and business plan
  • Session action items
Coach sessionGoals → next step
02

LEARNING

Learn when the moment is right.

  • Live webinars and virtual events
  • Recorded trainings and courses
  • Show, podcast, and Monday Mindset
Learning libraryLive + on demand
03

FOLLOW-THROUGH

See the work taking shape.

  • Activity tracking and reports
  • Referrals and listing tools
  • Practice and role-play resources
Weekly activityPlan → practice → progress

02 / THE COACHING LOOP

Make the next step feel close.

Choose a moment to see how the experience can carry a coaching intention into everyday work.

A design model, not a claim about measured product outcomes.

MOMENT 01 · COACHING

Start with a one-to-one conversation.

Private coaching gives agents a place to talk through goals, opportunities, and the next move.

01 / 04

03 / AI CONCEPT

WhatToSay.ai: a little more confidence before the conversation.

The original portfolio also describes an AI communication concept designed to help people prepare a message, make a stronger first impression, and approach negotiation with less second-guessing.

  • Shape a message for its purpose
  • Adapt communication to the person
  • Prepare for important conversations

Presented as a related concept from the source portfolio, separate from the ILLŪM coaching-app feature set.

WhatToSay.ai
WHAT ARE YOU PREPARING FOR?A first conversation with a new client
A CLEAR, HUMAN START

“I’d love to understand what a successful next chapter looks like for you.”

WarmDirectCurious
Prepared with intention
AI

04 / DESIGN APPROACH

From the system map to the details that make it feel useful.

01

Understand

User personas and sitemap to frame the experience and its key paths.

02

Structure

Wireframes to make the content, tasks, and navigation legible.

03

Bring it to life

High-fidelity prototype and haptic details to explore the mobile interaction.

The source portfolio did not provide validated business results or usability metrics, so this story focuses on the design work and product intent.