Terry Germany

AUDI EV Mobile & Kiosk Signage

Audi UX/UI

Visitors configure their EVs by choosing all configurations from the mobile app or kiosk. Prospective buyers can create, modify, and save their designs on the mobile app. 

To infuse the Audi brand and its forward-thinking mentality into the dealership, we created an interactive display to assist in the car-buying process. Equipped with model-specific pages, innovation experiences, and highlighted offers, shoppers could explore and learn Audi’s offerings and technology no matter where they were on their path to purchase.

I worked with product owners and engineering teams to craft the user experience based on existing brand guidelines to create an end-to-end.

Continually advocate for the end user to ensure a shared understanding of user needs and clearly identify critical problems to be solved.

Client:

Audi Tech

Project:

Audi Mobile & Kiosk

My Role:

Entire product design from research to conception, visualization and testing

Project Time:

7 months end to end. OnGoing Updates

Tools:

Figma, FigJam, Miro, Bravo Studio

Methodology:

User Personas, Sitemap, Low-Fidelity, Hi-Fidelity, Interactive Prototype

DISCOVERY

Reviewed product requirements for MVP

RESEARCH

Conducted competitive analysis of Audi competition

UX DESIGN

Developed user flows and wireframes

UI DESIGN

Created visual design layer for hi-fidelity mockups & prototype

THE STARTING POINT

UX Research, Hand Sketches & White-boarding
My Design process and approach to solving any problems

THE FLOW

Building out the workflows.

Emotional Artificial Intelligence

Machine learning methods, the camera signal captures and identify human demographic features such as age as well as emotions. Emotion recognition is crucial in the application areas such as marketing, human

My Design process and approach to solving any problems

Visual Designs

Building out the workflows.

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About

Experienced and outcome-driven executive with 25 years of innovative involvement in the digital products sector. Skilled in utilizing front-end and diverse prototyping tools for swift sharing and testing of design concepts. A creative mind that values open-mindedness, consistently challenging assumptions to tackle problems from diverse perspectives.

Top Skills

  • Figma
  • Design Systems
  • Design Libraries
  • Prototyping
  • User-Centric Design
  • Artificial Intelligence
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