Terry Germany

Apple Music & TV

Apple Music

Apple brought me in as a consultant to lead their team. 
The plan was to optimize the UI (design) to improve the overall experience on their Backend B2B analytics.
Incorporate AI into Apple music platforms to create music, generate vocals, and analyze songs.
Convert Apple Design from sketch to Figma, which includes building new design system and global libraries. 
 

Client:

Apple

Project:

Leverage technology to solve real human problems with Apple Intelligence

My Role:

Lead Product Designer - A/B Testing · User-centered Design · Rapid Prototyping · Innovation

Project Time:

5 months end to end.

Tools:

Sketch, Figma, Jira, Miro

Methodology:

User Personas, Sitemap, Low-Fidelity, Hi-Fidelity, Interactive PrototypeUser Personas, Sitemap, Wireframe, Hi-Fidelity Prototype

Prototype

Apple TV Polaris B2B

Polaris for teams to track the life cycle and workflows associated with pitches, submissions, deal requests, deal memos, and legal agreements. Creative + Deal Tracker serves as a central location for information regarding projects, deals, and agreements, as well as the status of each.
Polaris provides key benefits to the day to day operations of Apple TV+, including:
  • Centralized repository for information capture, retrospective insights, research to support planning and decision making
  • Visibility into assignments and workload, enabling better planning as business scales
  • Collaboration capabilities that allow for more productive interactions, minimize need for information gathering
  • Repeatability and standardization with workflow, notifications automation
  • Research how to incorporate Apple Intelligence into Apple TV platform

The Challenge

Our team goal was to uncover what users want most out of their music streaming platforms and how they feel about listening to and discovering music today in general.
We began by conducting research: looking into various music streaming platforms, reading articles relevant to the industry, and comparing features between the leading platforms. Many of these platforms have overlapping features but none of them do it all.

The Process

The new challenge is to determine how and where I can incorporate this new feature into the existing product in a manner that makes sense and does not disrupt Apple Music’s established design patterns. Once we established a typical task flow and user flow, we created some low-fidelity wireframes of the feed and how it would be interacted with in the app.

Creating a new improve Apple Music UI for Your Music Experience.

As the creative lead within an engineering software development group, I passionately advocate a comprehensive design process that focuses on thoroughly exploring innovative user experience behaviors and interaction dynamics. This involves the creation of detailed wireframes, engaging visual designs, and interactive prototypes that not only meet user needs but also elevate the overall experience to new heights.
  • Users frustrated about missing shows or new releases
  • Some people are relying on other services
  • Competitive advantage over Apple Music
  • Use Apple Music’s current design patterns
  • Desktop & Mobile updates

Sketch

Prototype Testing

Recent Projects

Latest project

About

Experienced and outcome-driven executive with 25 years of innovative involvement in the digital products sector. Skilled in utilizing front-end and diverse prototyping tools for swift sharing and testing of design concepts. A creative mind that values open-mindedness, consistently challenging assumptions to tackle problems from diverse perspectives.

Top Skills

  • Figma
  • Design Systems
  • Design Libraries
  • Prototyping
  • User-Centric Design
  • Artificial Intelligence