Terry Germany

Apple Music & TV

Apple Music

Apple  brought me in as a consultant to lead there team. 
The plan was to optimize the UI (design) with aims to improve the overall experience on there Backend B2B analytics.
Convert Apple Design  from sketch to Figma, which includes building new design system and global libraries. 
 

Client:

Apple

Project:

Leverage technology to solve real human problems with AI

My Role:

Lead Product Designer - A/B Testing · User-centered Design · Rapid Prototyping · Innovation of Digital Product

Project Time:

5 months end to end.

Tools:

Sketch, Figma, Jira, Miro

Methodology:

User Personas, Sitemap, Low-Fidelity, Hi-Fidelity, Interactive PrototypeUser Personas, Sitemap, Wireframe, Hi-Fidelity Prototype

Prototype

Apple TV Polaris B2B

Polaris for teams to track the life cycle and workflows associated with pitches, submissions, deal requests, deal memos, and legal agreements. Creative + Deal Tracker serves as a central location for information regarding projects, deals, and agreements, as well as the status of each.
Polaris provides key benefits to the day to day operations of Apple TV+, including:
  • Centralized repository for information capture, retrospective insights, research to support planning and decision making
  • Visibility into assignments and workload, enabling better planning as business scales
  • Collaboration capabilities that allow for more productive interactions, minimize need for information gathering
  • Repeatability and standardization with workflow, notifications automation

The Challenge

Our team  goal was to uncover what users want most out of their music streaming platforms and how they feel about listening to and discovering music today in general.
We began by conducting research: looking into various music streaming platforms, reading articles relevant to the industry, and comparing features between the leading platforms. Many of these platforms have overlapping features but none of them do it all.

The Process

The new challenge is to figure out how and where I can place this new feature into the existing product in a way that makes sense and doesn’t break with Apple Music’s existing design patterns. Once we worked out a typical task flow and user flow, We created some low fidelity wireframes of the feed and how it would be interacted with in the app.

Creating a new improve Apple Music UI for Your Music Experience.

As the creative lead within an engineering software development group, I advocate a design process for exploring innovative user experience behaviors and interaction. Creating wireframes, visual design and interactive prototypes.
  • Users frustrated about missing shows or new releases
  • Some people are relying on other services
  • Competitive advantage over Apple Music
  • Use Apple Music’s current design patterns
  • Desktop & Mobile updates

Sketch

Prototype Testing

Recent Projects

Latest project

About

Experienced and outcome-driven executive with 25 years of innovative involvement in the digital products sector. Skilled in utilizing front-end and diverse prototyping tools for swift sharing and testing of design concepts. A creative mind that values open-mindedness, consistently challenging assumptions to tackle problems from diverse perspectives.

Top Skills

  • Figma
  • Design Systems
  • Design Libraries
  • Prototyping
  • User-Centric Design
  • Artificial Intelligence